The rest of us, whose average incomes and living spaces are so much smaller, have a pretty powerful incentive to save money by reducing consumption. At my house, the cash difference between heat and no-heat has always justiified some cutbacks, but once I started really aiming for low kwhs the reductions became dramatic.
I wonder how much more there is to cut, though, in houses with tighter budgets than mine, or small children, or…
I wish I could read more about this sort of thing. Wonder what percentage of income buys relatively carbon-innocent activity?